I don't buy many magazines ... well , I don't buy any magazines , really ... out of sheer meaness , I'm afraid . But when I see a vintage one , I leap on it like a duck on a June bug .
A September 1950 Wife and Home I found the other day has provided endless enjoyment this week ..
The Editress' Personal Page had a few lines on
"an up to date idea which is now operating might be called a 'help yourself ' laundry.... with efficient washing machines and 'extractors ' which removed surplus moisture " . I haven't seen a laundrette in years ... even student flats can run to a washing machine these days .
There's a pattern for a delightful ( a very popular adjective in 1950s women's magazines , along with dainty , though not for boys ,obviously ) knitted suit for a little boy .
Our Babies' Club with photos of readers' 'wee ones' , each one chubbier than the last . I can relate to that ... I was the fattest 'wee one' in the world at the end of the '40s ...
An article on beauty routines when you're pregnant ... sorry , " in those days of expectancy " , including a reminder to drink three large glasses of barley water a day , which apparently will keep you radiantly healthy from your glossy hair to your sensibly shod feet . And perhaps help you to breathe inside your wasp-waisted maternity dress ...
An article by a Woman Doctor and a problem page with answers from Matron ...
"chronic cattarh can be cured by instilling a few drops of cod-liver oil in each nostril , twice a day for two weeks " ( maybe not if you've got morning sickness , though ? )
Another on how to furnish the nursery on a budget ... everything from a utility playpen to coconut matting , not forgetting a Victorian washstand with shortened legs ( the writer seems a demon with the hacksaw ) as a nursery table and gallons of pale green liquid lino paint , all for 10 Pounds . Just in case you ever need to know , I'll pass on her tip about cheap curtains . Apparently if you wash your old black-out curtains they lose their colour and are "much more attractive" ...( streaky grey ? )
There's a bizarrely dated serial set in India which has sentences like ,
"but then I was running , running as no white person should in the heat , across the compound ",
... I wondered if my great-grandmother , her mother or grandmother had ever felt compelled to run across a compound and then remembered that g-grandmother's grandmother , as a Keralan , would presumably have been heat-proof .
But , as always , it's the ads. that fascinate ;
Lixen , " The good-natured laxative ." ( a bad-natured one doesn't bear thinking about )
Mansion Hygienic furniture polish , Dettol and T.C.P. , corn cures and children's cooling powders .
Robin starch ... because 'starched clothes stay clean longer' AND , more importantly , 'Nothing does more to make you desirable than that air of untouched , crushable freshness .'
ThreeFlowers face powder to stop the destruction of your self -assurance that a shiny nose can cause .
Lee & Perrins Worcester sauce to "add subtlety to salad " ( 2 tsps. of it in the dressing , mind you , might just wilt the lettuce before you get to the table . ) and Handmade Children's felt Bonnets 8/6 post free .
But , for me , the change between then and now was crystallised by this Weetabix ad .
Compare it to the boast on their 2016 packets !
Wish I could do a taste-test . Does anyone remember exactly how sweet it used to be ?
Altogether this turned out to be a jolly good 1.50 Euros worth !
5 days ago